“Educulturismo” is a concept and professional field that integrates education, culture, and tourism as pillars for sustainable development and the global promotion of destinations.

This term was coined and established by Jairo A. López, an expert with a five-decade career in the tourism and media sectors. The concept is currently promoted through platforms such as World Travel Network Online (WTNO.com), where it serves as a journalistic medium for travelers and the business community to share experiences and insights linking these three sectors.